Organization Partner

I’ve heard the same sentence from many small business owners: “I’ve tried that, it doesn’t work for my business”. The practice of advertising is a mystery to most small business owners. For them it’s hard enough trying to perfect the process of doing business with their clients; the acquisition of new clients is a whole other challenge. Most business owners aren’t fully aware of the difference between advertising and marketing.

Let’s take some of the mystery out of the practices.

One of the most misunderstood aspects of the process is the distinctions between: marketing, advertising and selling:

Marketing: is the overall collection of tools used to build your business. Marketing has one overall objective – to drive clients through the process of noticing your business, purchasing from your business, enjoying the products or services of your business successfully enough to tell their friends and family and come back for more if applicable.

Some of the tools of marketing include:

1. Advertising

2. Public Relations

3. Direct Mail

4. Personal Sales

5. Internet

6. Print Promotions

7. Education

Advertising: Advertising doesn’t sell to your audience, it is a tool similar to the male ostrich tail; its job is to get you noticed for the specific things you do well. Advertising promotes the distinguishing features, benefits and advantages of your offer to a wide market. The goal of advertising is to bring in valuable leads for the selling process to take place. Continue Reading

One of the important aspects of email advertising and marketing is to make sure you have an effective marketing plan. Managing an email list properly is very important. This list must be made up of people who actually want to hear from you. This means creating a quality message which they will want to read.

Web Analytics to Reveal How email Campaigns Perform

Running an electronic mail advertising campaign can make or break a business. Email marketing has many benefits and can be hugely successful, but when approached with uncertainty it can be disastrous. It is for this reason that many companies make use of web analytics for email campaigns. Information about the number of visitors to a site, which email campaign has a higher conversion rate, customer behaviour and site navigation patterns can provide vital information on how well an email marketing campaign is performing. These analysed reports are very important to a business as they are a guide for how to change things for future email campaigns.

Many Email Marketing Benefits

An important benefit with email marketing is its cost-effectiveness, especially when you compare it to the cost and effort linked to direct mail which requires reams of paper and the expense of postage. Most webmail accounts are free, so email marketing is really a brilliant way to increase your company’s revenue with forking out a fortune to achieve that. Continue Reading