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Medical Terminology: The Language Of Health Care And Medicine

The medical field is experiencing a rapid growth in number of people employed, and the rate is expected to continue to rise in the near future. There are new positions being filled every day. You don’t have to go to medical school and become a doctor to work in the health care industry. There is a continued need for qualified professionals to meet all types of demands for the sick and injured. In order to provide consistent, effective care, all of these professionals need to be able to understand one another. They all must learn the same medical terminology.

Doctors must be able to communicate with other doctors, nurses, and staff about a patient’s condition. Using medical terminology allows a doctor to do so without confusion, as all medical personnel learn the same rules and practices to describe the body, its parts, and conditions that affect them.

There is a basic structure to all medical terminology that involves root words, prefixes, and suffixes. This allows all health care professionals to determine the meaning of a term if they are unsure of what is being described. There are also dictionaries of medical terminology that may be consulted for more specific meanings, or if the meaning of a term is still unclear once it has been broken down into its component parts.

If a doctor or other health care worker describes a patient as having renal failure, for example, it is understood by most medical professionals that a condition involving some type of failure of the kidneys is present. The term “renal” comes from the Latin language, meaning kidneys, and the failure of these organs is a condition that most health care workers are familiar with.

Other workers in the health care industry must also be familiar with medical terminology in order to perform their duties effectively. Physical therapists, for example, must understand what illnesses or injuries a patient suffers from and how this will affect one’s treatment plan. If a patient has suffered from a cerebrovascular accident that has affected his or her mobility, the physical therapist will recognize the patient has had a stroke and must be conscious of not designing a treatment plan that is too strenuous for the patient. Continue Reading

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Green Advertising and Marketing – How Your Local Small Business Can Use It to Increase Profits

We could spend time arguing about how valid or important these claims are, but that’s not why we are here. I’m here to show you how to use Green in your marketing, and make it effective.

Every once in a while, at a seminar I”m giving, someone asks me how to incorporate “saving the environment” into their ads. The problem with that question is that the person asking is very concerned about the environment and wants to share those ideas in their marketing. But maybe that’s not what the market wants. Maybe that ad would fail.

Gas is now over $3 a gallon. Now people are screaming for more fuel efficient car, cars that run on water, hydrogen cars. Is it because of a sudden interest in Global Warming? Maybe for some…..but for most it’s that darn $3 a gallon at the pump. That is what is driving most demand for fuel efficient cars.

There is a lot of bad “green”" advertising out there. The reason it doesn’t work (my only criteria for Good is that it works), is that the message is to “save the planet” when the message should be “This product will solve this problem for you, and save the planet” Continue Reading

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