Organization Partner

Jackie Marshall, Tom Cooney, Tim Carrol, Chris Pickering, The Gin Club, The Wilson Pickers, Mexico City, Sue Ray, Texas Tea, Andrew Morris, Danny Widdicombe, Dan Parsons, Luke Foran, and Megan Washington.

If you live outside of Queensland, most of these names will be unfamiliar to you. But if you lived in the Sunshine State’s capital through the middle of the noughties, you might have witnessed the birth of a revolutionary venue. One that forged a new scene and gave all of the aforementioned artists a space where they were respected, inspired, encouraged, and, most importantly, listened to.

The strength of Brisbane’s music scene has always been a well-kept secret. Bands such as The Saints, The Go-Betweens, Custard, Regurgitator and Powderfinger each mastered its first bar chord and played its first beer-soaked pub gig in the city.

But in the nascent years of the new millennium, Brisbane’s songwriters had grown tired of playing in sticky, grim and seedy grunge-era venues to noisy, unappreciative crowds more interested in getting drunk than listening to local, original music. The city’s music scene was in drastic need of a venue to showcase quality original talent and it was to this end that Jamie Trevaskis and Corina Scanlon opened The Troubadour in mid 2003.

In those early years, the venue’s slightly obscure location (hidden up a flight of stairs off the main Fortitude valley drag on Brunswick Street) and inconspicuous signage kept attendance numbers down and lent the intimate 200-person capacity venue a quiet and cosy secret-society-like feel. Read the full story

Your company anniversary can be the spark that profitably illuminates your marketing year. In this uncertain B-to-B and B-to-C environment, your anniversary presents, more than ever, an opportunity to keep existing customers and gain new ones while competitors are frozen with indecision.

Trying to go it alone, however, may cause the entire effort to fizzle like a Fourth-of-July sparkler.  Looks great for a while, but sputters to nothing all too soon.

To keep the fire burning, select a partner, another company or organization, who can augment your efforts and help extend them over time and territory, a partner who can help you celebrate your anniversary. You want to team with someone who can help you expand your anniversary marketing beyond a single event and into multiple marketing programs that could improve your Return on Investment (ROI) in both the short and long-term.

For instance, consumers of services and products have demonstrated with their pocketbooks that they prefer to do business with a business that does good, one involved with the needs and aspirations of its community.  This simple imperative has spawned cause marketing, a tool that links a company to a social cause or issue and provides benefit to both parties, and which could mightily enhance your own anniversary marketing program. Read the full story