Organization Partner

When you first get the opportunity to quote or list a commercial property, it is the marketing of the property that will be high on the agenda for the client. So just how will the message get to the target audience of buyers who could purchase the property? Providing that the target market for your property is not special and narrow, the marketing program will follow some key strategies and elements. Here are some comments for you to consider.

1. Internet Listing: As all of us will know, the internet is the most effective way of promoting the commercial real estate property. Its impact as a commercial real estate marketing tool is strengthening each and every year. It has overtaken the need for more traditional newspaper media advertising. The key issues that need consideration in placing a property on the internet are:

• Placement on your office website
• The use of the right keywords that attract the enquiry
• Placement on the generic listing websites that are property industry specific to commercial
• The higher position ranking of the particular property above the list of others on the market in the area
• Having a suitable and effective method of channeling enquiry back to you from the internet advert
• Having an online downloadable brochure that satisfies the first level of enquiry
• Creating an online database for all enquiry as it comes to you
• The use of an online video to display the property is becoming more common
• The use of an SMS alert and dispatch from the website to enquiring parties is an immediate way to get details to prospects. Read the full story

Are you just starting out in business? Perhaps your business is less than six months old. It’s an exciting time for you, with a world of opportunity ahead and the power to take your business in any direction and to any market you choose. All you need to do is get your business in front of your target audience. So you’re probably thinking about advertising and marketing, and wondering which method to pick for the best return.

One of the most useful tips I’ve learned in my career when evaluating marketing ideas is to always follow the 4 Ms. What are the four Ms? They are ‘message’, ‘market’, ‘media’ and ‘moment’. For any successful marketing communication you need to get the message, market, media and moment right. All 4 must be right or it’s highly likely that the communication will fail.

For most ideas, ‘moment’ is going to be the one where they fail – the person on the receiving end of the message needs to be in the right frame of mind for buying from your business. The moment we want to deliver a message about our services is when the target customer is doing what they usually do when they think about a need for your product or service.

To take an example, let’s say your business is a journal database for students. Good places to advertise might include the library (preferably near the online facilities), or online adverts on student support websites. Here, you’re catching your student at the right moment – right when they’re studying and might need some help, and are near a computer so they can visit your site.

Get the idea of the 4 Ms concept? Great. Let’s fill it out a bit. Any marketing idea is evaluated/planned as follows: Read the full story